The Hidden Cost of Bad AI: Cognitive Load
How poorly designed AI tools increase mental effort instead of reducing it, and what good AI design looks like

There's a cruel irony in many AI tools: they promise to reduce mental effort while actually increasing it. Users find themselves more exhausted after using "helpful" AI than they were before. This isn't a feature problem - it's a cognitive load problem.
As someone who's studied both educational psychology and AI implementation, I've witnessed this pattern repeatedly: tools that should amplify human capability instead exhaust it. Understanding why - and how to design better - is crucial for anyone building or buying AI solutions.
What is Cognitive Load?
In the context of AI tools, cognitive load manifests as:
- Mental effort required to understand how the tool works
- Attention switching between the tool interface and actual work
- Decision fatigue from too many options or unclear outputs
- Error correction burden when AI produces incorrect results
- Context management overhead of explaining situations to AI
The Three Types of Cognitive Load
Intrinsic Load: The inherent difficulty of the task itself Extraneous Load: Mental effort wasted on poorly designed interfaces Germane Load: Productive mental effort that builds understanding
Good AI design minimises extraneous load while supporting germane load. Bad AI design maximises extraneous load while interfering with both intrinsic and germane processing.
How Bad AI Increases Cognitive Load
1. The Prompt Engineering Burden
Many AI tools dump the complexity of communication onto users through prompting requirements:
Cognitive Load Sources: Prompt crafting, context provision, quality evaluation, iteration management
Users become prompt engineers instead of focusing on their actual expertise.
2. The Context Switching Problem
Poor AI tools force constant mental switching between:
- The AI interface and the actual work environment
- Abstract AI interaction and concrete task completion
- General AI capabilities and specific situational needs
- AI-generated content and personal work standards
Each switch carries cognitive cost - research shows it can take 15-20 minutes to fully refocus after an interruption.
3. The Decision Overload Issue
Many AI tools present users with:
- Too many options without clear guidance
- Unclear quality indicators for generated content
- Overwhelming possibility spaces rather than focused solutions
- Generic outputs requiring extensive customisation decisions
This creates decision paralysis and choice fatigue rather than streamlined productivity.
4. The Trust Calibration Challenge
Users must constantly evaluate:
- What the AI got right vs. what needs correction
- When to trust AI suggestions vs. when to override them
- How much editing is required for AI-generated content
- Whether AI output meets quality standards
This ongoing evaluation creates persistent cognitive overhead.
Real-World Cognitive Load Impact
Case Study: Teacher Lesson Planning
High Cognitive Load Approach (Typical AI Writing Assistant):
Dr. Martinez, a biology teacher, uses a popular AI writing tool for lesson planning:
- Context Setting (5 minutes): Explains grade level, curriculum standards, previous lessons
- Prompt Crafting (3 minutes): Structures request for AI understanding
- Output Evaluation (4 minutes): Determines what's useful vs. generic
- Revision Cycles (15 minutes): Multiple prompt refinements to get usable content
- Integration Work (10 minutes): Adapts AI output to teaching style and classroom context
Total Time: 37 minutes
Cognitive Load: High throughout entire process
User State: Exhausted and frustrated
Low Cognitive Load Approach (Workflow-Integrated AI):
Using AutoPlanner:
- Goal Setting (30 seconds): "Plan next week's photosynthesis unit"
- Review and Approve (3 minutes): Check AI-generated plans that understand her context
- Minor Adjustments (2 minutes): Tweak based on specific class needs
Total Time: 5.5 minutes
Cognitive Load: Minimal - focused on professional judgment, not AI management
User State: Energised and confident
Design Principles for Low Cognitive Load AI
1. Invisible Complexity Management
Good Example: AutoPlanner automatically handles curriculum alignment, pacing calculations, and resource availability without user input.
Bad Example: Generic AI tool requires users to specify all constraints and requirements manually.
2. Context Preservation
Reduce cognitive load by maintaining context across interactions:
- Remember user preferences and work patterns
- Understand ongoing projects and related tasks
- Maintain relationships between connected pieces of work
- Adapt to user expertise level and role requirements
3. Progressive Disclosure
Present information in manageable chunks:
- Start with essential options and reveal advanced features as needed
- Provide smart defaults based on user patterns
- Group related functions logically
- Hide technical complexity behind intuitive interfaces
4. Predictable Behaviour
Users should develop mental models of how the AI works:
- Consistent response patterns across similar situations
- Clear feedback about what the AI is doing and why
- Reliable quality levels that users can count on
- Transparent limitations so users know when to expect problems
Measuring Cognitive Load in AI Tools
Subjective Indicators
- User fatigue after extended use
- Learning curve steepness for new features
- Error frequency and recovery difficulty
- User satisfaction with mental effort required
Objective Measures
- Task completion time compared to non-AI methods
- Context switching frequency during AI interaction
- Error rates and correction cycles needed
- Feature adoption patterns over time
Warning Signs
- Users avoid using the AI tool despite its theoretical benefits
- Training requirements keep increasing rather than decreasing
- Users create workarounds to avoid certain AI features
- Productivity gains plateau or decline over time
Building Low Cognitive Load AI
Start with Workflow Analysis
Before building AI features:
- Map current user workflows in detail
- Identify cognitive bottlenecks in existing processes
- Understand expertise patterns and decision points
- Document context dependencies between related tasks
Design for Expertise Levels
- Novices need guided experiences with clear guardrails
- Intermediates benefit from smart defaults with customisation options
- Experts want powerful tools that stay out of their way
- All users appreciate systems that grow with them over time
Test with Real Users
- Observe actual usage patterns, not reported preferences
- Measure cognitive load through task performance and user feedback
- Iterate based on fatigue patterns and efficiency metrics
- Validate that AI reduces rather than increases mental effort
The Cognitive Load Standard
As AI becomes ubiquitous, we need a new standard for evaluating tools: does this AI reduce or increase the user's cognitive load?
The future belongs to AI systems that make users feel more capable, more focused, and more energised - not tools that turn professionals into prompt engineers. When AI handles complexity invisibly, users can focus on what they do best: applying expertise, making creative connections, and solving meaningful problems.
Experience low cognitive load AI: Discover how Zaza Technologies designs AI tools that reduce mental effort while amplifying your professional capabilities.
Dr. Greg Blackburn is the founder of Zaza Technologies and holds a PhD in Educational Psychology, with particular expertise in cognitive load theory and instructional design.